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Title details for Escaping the Build Trap by Melissa Perri - Available

Escaping the Build Trap

by Melissa Perri
Erin deWard
Audiobook
Listen to a sample Listen to a sample
To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores:
● Why organizations ship features rather than cultivate the value those features represent
● How to set up a product organization that scales
● How product strategy connects a company's vision and economic outcomes back to the product activities
● How to identify and pursue the right opportunities for producing value through an iterative product framework
● How to build a culture focused on successful outcomes over outputs
Expand title description text
Publisher: Tantor Media, Inc Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781705223390
  • File size: 194259 KB
  • Release date: June 30, 2020
  • Duration: 06:44:42

Formats

OverDrive Listen audiobook

subjects

Business Nonfiction

Languages

English

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores:
● Why organizations ship features rather than cultivate the value those features represent
● How to set up a product organization that scales
● How product strategy connects a company's vision and economic outcomes back to the product activities
● How to identify and pursue the right opportunities for producing value through an iterative product framework
● How to build a culture focused on successful outcomes over outputs
Expand title description text
Business Nonfiction